![]() ![]() "Wawawa opens this huge new market to the independent sector for the first time with an offering that we believe is the right combination of convenience, price, and content selection for the increasingly adventurous Chinese music fan. This feature provides convenient access for the 40 per cent of Chinese Internet users who access the Web from Internet cafes. ![]() Additionally, the service allows current subscribers to stream their downloaded music from any location with an Internet connection. Created exclusively for mainland Chinese consumers, Wawawa delivers all songs in DRM-free mp3 format via a monthly subscription plan all downloads are permanently owned by the customer - even beyond their subscription period. In the study, consumers cited their current inability to find non-mainstream music and their desire for better niche and foreign music discovery tools as chief among the reasons they are willing to pay for music online.Īccordingly, Wawawa, with the largest catalogue of legal music available in China, is keenly focused on music discovery, convenient access, and attractive pricing for the local market. A recent survey by Beijing-based research group Music 2.0 found that one-third of Chinese music consumers are willing to pay for music downloads. This partnership represents the first time foreign independents have had a robust legal conduit to the burgeoning Chinese market for full length downloads.Ĭhina’s Internet users, 85 per cent of whom listen to music online, have until now had to contend with the limited selection of pirated music available via online search engines like Baidu. IODA’s catalogue will be available on R2G’s Wawawa Music Store, which as of its launch at is China’s largest digital music store. Mumbai: IODA and R2G have inked an agreement to provide China’s Internet audience with access to a diverse selection of more than one million recordings of international music. ![]()
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